Product Marketing Manager

ID 2024-1078
Posting Location : Location
GR-Athens
Category
Sales and Marketing
Position Type
Full-Time

Overview

TITAN Greece is offering an excellent opportunity for a Product Marketing Manager for the cement and concrete business to join our dynamic Marketing team at our Head Office. This role is integral to our operations, focusing on driving product innovation and market leadership in the construction materials sector, with a specific emphasis on the development and execution of product strategies. The Product Manager will report directly to the Marketing Manager of the Greek Region. 

Responsibilities

Main Accountabilities

 
•    Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
•    Translate product strategy into detailed requirements for prototyping and final development by engineering teams. Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI •    Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, balancing resources to ensure success for the entire organization.
•    Analyze market data to develop sales strategies and define product objectives for effective marketing communications
•    Develop product positioning and messaging that differentiates Titan’s products across primary market segments; Collaborate closely with the communication team to create compelling product material and other advertising campaigns
•    Collaborate with the sales team to develop strategies, tools, and materials that enhance product sales
•    Actively contribute on the development of all the product related sustainability initiatives of the Greek region. 
•    Conduct training programs to educate customers on product features, benefits, and best practices
•    Support the Business Development team in collecting data, assessing, and presenting new business propositions for approval, particularly in new product categories of interest to Titan.
•    The role requires up to 20% travel, primarily within Greece

Qualifications

Candidate Profile

•    Degree in Engineering or a related field.
•    Minimum of 5 years of experience in a similar role in the cement & concrete  industry or relevant construction fields
•    Strong technical knowledge in mortar applications and product performance evaluation.
•    Experience in project management, including planning, budgeting, and resource allocation
•    Self-Driven, with the ability to set and pursue goals that drive excellence, always in alignment with Titan’s strategy
•    Passion for sustainability and a keen interest in developing environmentally responsible construction materials.
•    Excellent communication skills, with the ability to collaborate effectively with both internal and external parties
•    Proactive attitude towards problem-solving
•    Fluency in Greek and English (oral and written).

 

What we offer

 
•    Performance bonus
•    Prepaid cards for supermarket •    Private health insurance and annual checkup
•    Learning and Development opportunities
•    Summer schools for employee children
•    Wellness programs


At TITAN we provide equal opportunities for employment, prohibiting any kind of discrimination. All applicants will be acknowledged and treated in the strictest confidence.
 

 

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